Hello! I'm Nate
Thanks for stopping by. I'm devoted to helping organizations build strong brands by endearing those brands to people through meaningful differentiation and genuine connection. With over two decades helping organizations solve business problems that require marketing solutions, I've had the honor and pleasure of working with and learning from many iconic brands from a variety of categories.
Nathan Corley
BRAND MARKETING EXECUTIVE
214-862-4425
Email:
Location
DFW Metroplex
Phone:
SKILLS
Brand Leadership
Client Service
Account and Project Management
Multidisciplinary Collaboration
P&L Management and Growth
Team Building
EXPERTISE
BRAND STRATEGY AND PRODUCT MARKETING
A brand is a promise. In every interaction with that brand the promise is either kept or it is broken. Defining a brand's positioning, vision, and affiliation are the keys to keeping that promise, creating consistency, and creating an enduring brand.
INTEGRATED MARCOM
We live in an omni-channel world. Brand touchpoints and consumer experiences are complex and require intelligent and multifaceted messaging strategies, fully informed by consumer insights to effectively connect with human beings.
CAMPAIGN EXECUTION
A solid strategy requires efficient action to achieve business objectives. Flawless execution is the critical final stage before positive transformation can be realized. Details and hard work matter to win this race.
EXPERIENCE
2019-Current
Principal, Brand Manangement
America's Best Contacts & Eyelgasses
Eyeglass World
National Vision
Oklahoma Energy Resource Board
Continental Resources
Denali Water Solutions
True Velocity
FN America
Select Water Solutions
Scottish Rite Hospital for Children
TRG AGENCY (formerly The Richards Group)
Lead cross-functional agency teams to impact clients’ greatest challenges and opportunities, setting the stage for inspired collaboration, creativity, and innovation for national and regional brands. Serve as an engine for growth in all its forms: growth of client business; growth of agency talent, capabilities, and reputation; and ultimately growth of agency revenue and profitability. A strong strategist, a respected and respectful peer, and a confident leader with the ability to make tough decisions. Responsible for ensuring delivery of outstanding work, service, and growth for each client while expanding existing client engagements, continually cultivating new relationships, and identifying new opportunities for growth. Manage multiple P&Ls, balancing long-term goals (brand potential and longevity) and short-term goals (revenue growth and profitability) across a book of business. Own relationships and initiatives with C-level client executives. Contribute to driving broader agency growth, and nurture brand management talent development.
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Increased Principal group gross income by 31% between 2019 and 2022 through organic growth and new business wins
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Managed National Vision to record annual sales and profitability in 2021
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Managed National Vision from 4th to 2nd largest optical brand in US and over 72 consecutive quarters of comp store sales growth
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Spearheaded growth strategy and production for both America's Best Contacts & Eyeglasses and Eyeglass World increasing the scope of services every year of the 8-year relationship
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Led agency’s first ever successful brand conscience project for National Vision corporate
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Managed the implementation of Mike Rowe brand campaign for OERB leading to highest overall image metrics in 5 years
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Led overhaul and relaunch of OERB’s Energy Literacy program
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Led agency pitch team to win 16-month contract for True Velocity’s brand introduction into consumer marketplace
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Led FN America to most successful product launch campaign achieving the highest sales results in the company’s 130-year history
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Managed FN America to achieve brand awareness goals 1 year ahead of schedule
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Pitched and won 6-figure B2B brand architecture and identity project assignments for Denali Water Solutions
2011 - 2019
THE RICHARDS GROUP
Account Director, Brand Management
America's Best Contacts & Eyelgasses
Eyeglass World
National Vision
Ram Trucks
Alfa Romeo
Jeep
Chrysler
MetroPCS
Led day-to-day activates for multiple accounts developing work that drove clients’ businesses. Led internal teams to successful collaboration, creativity, and innovation. Oversaw all aspects of each client’s business, managing and growing a team of brand managers. Optimized staff and operating procedures to ensure mutually beneficial relationships and was heavily involved in fostering client relationships to ensure that all needs were met with maximized team synergy. Managed significant production shoots and post-production projects nationally and overseas. Was responsible for day-to-day workload to ensure that all assignments were properly managed and were completed on time and on budget. Drove marketing strategy and proactively brought business building ideas to clients. Managed individual client P&Ls to achieve profitability goals. Responsible for time reconciliations and scope management. Monitored accounts receivable statements to keep the accounts profitable. Interacted primarily with day-to-day client team. Operated with significant autonomy within policies and objectives set by executive leadership.
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Led agency teams to win National Vision’s coveted Vendor of the Year (2016), Most Innovative Partner (2018), and Partner of the Year (2020) awards, outperforming over 250 other supplier candidates
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Co-led strategic implementation and production of Ram Super Bowl creative achieving the #1 ranking according to USA Today’s Ad Meter
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Helped manage Ram to a decade in market share increases
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Managed Ram while it grew to #2 truck brand in national sales
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Co-led campaign product launches for the all-new 2015 Chrylser 200 and all-new 2014 Jeep Cherokee
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Implemented GTM strategy and creative production that reintroduced Alfa Romeo to US market in 2015
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Co-managed MetroPCS from a private regional prepaid wireless provider through successful IPO and national footprint and ultimately purchase by T-mobile
2005-2011
Account Supervisor, Brand Management
MetroPCS
Rockwell Collins
Hyundai Motor America
Hyundai Dealer Advertising Association
UTMB – Galveston
THE RICHARDS GROUP
Helped foster strong client relationships and implemented strategy into day-to-day activities. Assisted account director in managing all projects to ensure that all assignments were completed on time and on budget. Participated in facilitating team culture and internal dynamics through actions and attitude. Recommended business-building ideas and process efficiencies to teams to drive business and improve workflow. Assisted with P&L management, forecasts, and other strategic processes. Completed pro formas, oversaw the development of billing timelines, organized and provided all invoices to clients, and supported all billing needs.
2001-2005
THE RICHARDS GROUP
Account Executive, Brand Management
Go RVing
Recreational Vehicle Industry Association
Trane HVAC
American Standard HVAC
American Heart Association
AIM/Ivesco Funds
Supported the brand management team in promoting collaboration among internal teams and fostering strong client relationships through entrepreneurial thought and learning mentality. Implemented strategy into day-to-day activities and client relationships. Responsible for trafficking and coordinating all client deliverables to their respective parties. Became proficient the processes and mechanics required for project management, billing, and internal relationships to improve time efficiency. Coordinated schedules of key team members and kept status documents updated. Interacted with the client day-to-day and contributed to problem-solving with oversight from internal leadership.
EDUCATION
1995-2000
B.S. Advertising
UNIVERSITY OF TEXAS AT AUSTIN
College of Communication
CURRENT AND PAST CLIENTS
